New products and services are the lifeblood of all businesses. Investing in their development isn’t an optional extra – it is crucial to business growth and profitability.
But embarking on the development process is risky. It needs considerable planning and organisation.
This guide will outline the key stages in the lifecycle of products and services so you know when the time is right for your business to start the development process.
It will explain how a planned and phased development process will help you make the wisest investment and budgeting decisions. It will also advise you on how best to create a development team and manage a project.
Powerfully Effective Ways to Market a Product
- Tell a (True) Story About Your Product
- Don’t Work Against Your Brand Perception (or Product Category)
- Do What Your Competitors Won’t Do
- Market to Your Existing Customers
- New Product? Try a New Brand Name
- Make an Exciting Promise – that You Actually Deliver On
- Fail Fast and Move On
How to build a brand
- Research your target audience and your competitors.
- Pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your logo.
- Apply your branding across your business.
I personally recommended a book” for transform your business by being remarkable.” It’s called “Purple Cow” by Writer name, the New York Times bestselling author.
Inside the Purple Cow you’ll learn:
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Disorder holding you back? Well, this manual may be the most important book that you ever read. The power is in your hands! Being organized is the key to succeeding in both your personal and professional life. Whatever your clutter is, “Purple Cow” will be your go-to resource for learning how to transform your business by being remarkable.
I’m loving the things I’m learning through “transform your business by being remarkable”. What are some other benefits you’ve experienced? Drop me a line below!